Travel Journal



It’s hard to find a good place to stay in NYC. The hotel rooms are ruinously expensive, the ‘budget’ options are mostly shitty, and AirBnB seems to be under constant threat from state authorities.

Enter the newly-opened Urban Cowboy in Wiliamsburg, which is not your grandma’s bed and breakfast. Dispense any notions you have of B&B’s as creepy, dusty guesthouses, where you’re obliged to eat an awkward bowl of muesli with your host in the morning. Replace them with images of light-filled, open-plan kitchen and living space, that looks like an image you once dragged to your desktop while browsing a Scandinavian interiors blog.

Your host is the gorgeous Jersey Banks, who orders in artisan breakfast biscuits from a local deli while she’s pouring you a Veuve Cliquot mimosa. Your room is pared back (this is a B&B, after all) but quietly luxurious: high thread count sheets, antique knick knacks, high ceilings, and wide plank floors. Your bathroom might be shared - three out of five rooms aren’t ensuite - but it will be white-tiled, and fitted with a rainforest showerhead. And your fellow guests are probably the type of people you won’t mind getting up close to, anyway. The group I encountered (including a photographer, a director, and a retoucher) were a pretty fascinating bunch.