
We All Need Words is one of those ‘why didn’t I think of that?’ companies that aims to help people articulate what they’re all about, both personally and professionally, ‘without the branding bluff.’
Here are five of their writing ‘Unrules’ via the The School of Life, and here’s the link to their site. Worth a look, even if words aren’t your thing. (After all, we all need them.)
Five Unrules:
5. Write short or ‘fragmented’ sentences. Ignore Microsoft Word’s green squiggly line. A sentence can have seven words. Or two. It’s up to you. Play with the length of your sentences to add pace and rhythm to your words.
4. Split infinitives. They can be clunky but they’re not grammatically incorrect.
3. Use contractions (eg that’s instead of that is). They’re a good way to make your writing sound more personal.
2. Don’t sign off letters with ‘Yours Sincerely if you know the person you’re writing to or ‘Yours Faithfully’ if you don’t. ‘Yours Sincerely?’ It’s 2010. You don’t need to use stuffy formality like this anymore (or start letters with ‘Dear Sir’ or ‘Dear Sir / Madam’ for that matter).
1. And you can start a sentence with ‘and’ or ‘but’. We just did.
And a bonus rule from Kurt Vonnegut:
‘Do not use semicolons. They are transvestite hermaphrodites representing absolutely nothing. All they do is show you’ve been to college.’
Brilliant idea, beautifully executed. I’m a fan.